To Joey, With Love

Two mules and a bright sunrise carried Joey Feek, wrapped in love and simple pine to that patch of grass under the tree, her favorite cowboys by her side.
It was by the same tree where Joey sang to Rory,

“You’ll wonder how the earth still moves
You’ll wonder how you’ll carry on
You’ll be okay,
on that first day
when I’m gone.”

We stood there in the field with family and friends, silently celebrating a life cut short. The sun darted across our backs, creating shadows from the trees that wrapped family headstones as it has for hundreds of years; for a moment time stood still. I glimpsed a memory of myself with Rory three years earlier on the day of the “When I’m Gone” video shoot,

“We have an idea….the way the song was written….it should be Joey singing to you.”

We didn’t know what it would mean to watch our best friends’ lives unfold from behind the silver screen. My eyes followed those mules walking toward a clump of trees and gravestones in the middle of their pasture where just a few years earlier we filmed Rory, head bowed for “When I’m Gone”;


Still of Rory from the music video for the Joey+Rory “When I’m Gone” music video

Watching him standing there, waiting in the shade that day, my memory played snapshots of their lives together.

…Joey, singing to Rory who shed tears years before they were his to own….Joey up before the camera crew stirring a pot of chili big enough to feed the entire cast and crew of “Josephine” the music video….Joey+Rory opening their door wide and putting their life on hold for an hour or two because they had company.



It was Joey+Rory that asked my family to be neighbors to their farmhouse in Tennessee. Here Rory talks about their reasoning for using the “plus” sign: Joey+Rory, and that it means them + everyone and everything God brings into their lives.

But to us it means that God blessed us by bringing their lives into ours.

I first met Rory at a Bible study 15 years ago. About 4 years later, after “Can You Duet”, which happened to be my daughter’s first concert, Rory started talking with us about developing a TV show, and the Joey+Rory show was born.

Scout’s first concert: Joey+Rory on “Can You Duet”

We owe much of our current work to Joey+Rory. Together, we’ve helped to create 52 TV episodes, 1 reality TV sitcom pilot, 3 TV specials, 4 music videos, and 2 feature films, and this special tribute to Joey.

But we owe them even more than that. The time we spent together was never just work. We passed countless hours in conversation, collecting priceless memories. Joey cooked us dozens of homegrown meals, including pickled okra, freshly harvested sweet potatoes, corn on the cob, oven baked chicken, and Nick’s favorite carrot cake (but don’t tell his mom).

Rory’s mindset is “Dream big, show up and expect magic to happen.” I’ve spent years working with him and learning to dream as he dreams -BIG. He can speak things into existence, just because he says, “I’m gonna do it.”

And he does.

We’ve traveled 8 states and a decade from Key West to California capturing our dear friends and watching their lives play out from the camera lens to the television screen.

But it was always more than that.

We were learning- learning how to live, learning how to love, and watching.

Our cameras panned the stage where they sang together along with 300 fans for The Joey+Rory show- the stage that we helped build. We peered into their living room where we witnessed a mother’s joy as she gazed into the eyes of her newborn baby, heard Joey’s laughter as she chased after her baby chicks, and watched Joey, Rory, Heidi, Hopie and Indy love each other and every friend and stranger they welcomed into their family.

Through watching and filming their lives, we learned how to live authentically. We learned that sometimes life hurts, and we felt the pain with them as they allowed the world into their living room to share their hurt and the joy that came through tears.

And we were inspired-

by Rory, who loves Joey with a fierceness and a flame that shines her light for the world to see; he clings tightly to his friends, family,  daughters, and God, who assures him for everything there is a season.

“I have to choose everyday to live this life as if it is exactly the life I’m supposed to have,” he told me, as a testament to his faith and resolve to carry on.

And we’re inspired by Joey,

Whose hospitality puts us all to shame. Who was more of a mother in 2 years than most in a lifetime. Who always believed. Whose light still shines in that bright sunrise where the mules and her favorite cowboys reached her spot in the shade under the trees.

And she is so beautiful.


If you would like to witness this portrait of a beautiful woman, To Joey, with Love premieres tonight. 


Read More Spec Ad

We recently adopted our character from the Two Old Men YouTube channel and created this spec ad to pitch a subsequent campaign to tech companies.  Filmed on location in Columbia, TN the video features lilDRAGON Director/Actor Gabe McCauley as some bizarro older version of himself.

We feel the video is enjoyable enough to go on ahead and share it with the world wide web – so sit back and let the comic stylings of lilDRAGON soothe you through your mid-week slump. Spec Ad from lilDRAGON on Vimeo.

Also, feel free to hit us up if you’re interested in an original ad campaign like the one in discussion.

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Nobody Works Harder

VMI – Web Video from lilDRAGON on Vimeo.

Together with Werkshop Branding we produced 14 videos total in this testimonial campaign for the Van Meter Insurance Group. We traveled on location to 7 different clients of VMI and across 3 states to capture these stories.

Van Meter insures a wide range of industries including coal mining, lumber, oil transportation, and food/agriculture to name a few.

VMI – Corvette Claim Story from lilDRAGON on Vimeo.

One of the more recognizable and unique stories came from the VMI client Corvette Museum, who made national headlines last year with a massive sink hole collapse in the middle of their museum floor.

Follow this link to see all 14 videos we produced if you’re feeling like getting all sentimental about Van Meter Insurance with us.


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Two Old Men

If you have lived in or near the south or have family that resides in the dixieland, then you’ll likely relate to this original series created by Gabe and our close friend & motion graphics artist, Josh Stafford simply titled “Two Old Men.” In the series, Josh & Gabe channel their inner old men leaning on their childhood remembrances of their parents, grandparents, and/or family at casual get-togethers & family reunions to create some truly memorably pointless conversations.

In the first set of episodes, the men discuss things like entertainment, helpful sleeping habits, and types of shampoos. Be a good neighbor and subscribe to the channel to keep up with all the tangential ramblings of Two Old Men.

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Charting the Uncharted

IMG_2342In the past several years we’ve worked closely with PopFizz and Designsensory out of Knoxville, TN on a variety of productions.  Last year, our friends & colleagues created a thirty minute television show titled Tennessee Uncharted for the TWRA and we tagged along for some of the fun; as well as aided with post-production.

The show aims to share the beauty of Tennessee by taking people along on outdoor activities like hiking, hunting, fishing, and more! The show was fun to work on considering it features unique and popular outdoor activities and venues around the state of Tennessee.

The first season of the show premiered in the fall of 2014, which you can view from the Youtube channel. The show also airs on local PBS stations Saturdays at 7 p.m. ET/6 p.m. CT and Sunday at 3p.m. ET/ 2 p.m. CT. Season two is currently in production. For more information, view the website or Facebook page.

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