Happenings: Lonely Planet


We recently partnered with Art Director Adam Moore from Lonely Planet to create a promotional video for their new app: Trips by Lonely Planet. The Apple iTunes featured app allows users to upload and share photos of their trip with friends, family and other Trips users.

True to the nature of Lonely Planet’s collaborative travel guides, we roped in some friends to collaborate with us on the project. Shawna Sheahen did a bang up job with set design, Lonely Planet’s Masovaida Morgan starred in the video, and our own Nick Nichols hung out the side of a taxi window to capture a shot with the Movi. If you’re local you might recognize some Nashville streets, but you’ll have to look closely.  We love how our city is growing.  It’s such a fun place to shoot- full of diverse sights and sounds, vibes and flavors, people and culture.  

Learn more about Trips by watching the creatively cool collaboration below. 

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Signing Time Live!

During one of the many procedures Gabe and Mandy’s daughter,  Scout had in her first year of life, Mandy sat in the hospital waiting room thinking about the uncertain future for their child.  How the doctors had explained that Scout’s ears may not be hearing very clearly, but they really wouldn’t know how much until she could communicate that better during the hearing tests. The assumption was that Scout had mild to moderate hearing loss.   Mandy thought that sign language would probably be a good tool to add to their arsenal for Scout to have the most abundant life they wished for her. Through some searching using the waiting room’s wifi, Mandy stumbled upon ‘Signing Time’ and was inspired by Rachel’s story of why she created the show. For their daughter to have the most abundant life they wished for her, Gabe, Mandy, and Scout started learning sign language together…from watching this kid’s show. On Scout’s first birthday she had signed her first word, “thank you”.

Soon, one year old Scout was communicating using signs she and her parents learned from Rachel, and even her lions learned a lesson or two.

A few years down the road, Scout was still a big ‘Signing Time’ fan, and she shared her favorite show with her favorite friend, Indy. Rory, Indy’s dad and a pro at capturing moments through his blog, wrote about Indiana watching Signing Time in thislifeilive.com. Meanwhile, ‘Signing time’  followers started sending Rachel links to Rory’s blog. Rachel, overwhelmed by Joey and Rory’s story,  spent hours one night reading Rory’s posts and reached out to him with an idea:

A LIVE Signing Time concert for Indy, Scout, and their friends.


Left and Center- Scout, fingers taped and ready for the show Right-Rachel gave Scout her jacket from the show!


And with the gift of her concert, she continued to give. She allowed us to live stream the event as a fundraiser for the Loeys-Dietz Syndrome Foundation.

On November 12, Joey and Rory’s barn came alive the way only Joey and Rory’s barn can. Children who were happened to be born with some extra special needs, filed in with their families and friends, filling the wall to wall seats surrounding the stage. They giggled with excitement, parents chatted with families sitting next to them, and everyone who walked in the door found a friend.

Rachel hopped on stage with her daughter, Leah, and Hopkins, the  ‘Signing Time’ frog.  The kids went nuts.

Watching it unfold from the back of the room, the view of the crowd in awe of Rachel on stage was nothing short of incredible. The excitement, happiness, and love in Joey and Rory’s barn that night is a feeling Scout and Indy and their friends won’t soon forget.

And neither will we.

We won’t forget the friends that filled that room, and Rachel who was moved to bring us a concert that night because she read about Indy and Scout, her biggest fans.

We invited the world to a multi-camera live streaming of the concert via their laptops and living rooms, and everyone who watched Signing Time with us that night also helped The Loeys-Dietz Syndrome Foundation and kids just like Scout. Rachel blessed us once again by posting a digital download of the concert on her website, and she is donating proceeds for a limited time to The Loeys-Dietz Syndrome Foundation.

If you want your own copy of Signing Time Live! you can download it here.

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HoosierHeifer.com Spec Ad

We recently adopted our character from the Two Old Men YouTube channel and created this spec ad to pitch a subsequent campaign to tech companies.  Filmed on location in Columbia, TN the video features lilDRAGON Director/Actor Gabe McCauley as some bizarro older version of himself.

We feel the video is enjoyable enough to go on ahead and share it with the world wide web – so sit back and let the comic stylings of lilDRAGON soothe you through your mid-week slump.

HoosierHeifer.com Spec Ad from lilDRAGON on Vimeo.

Also, feel free to hit us up if you’re interested in an original ad campaign like the one in discussion.

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Nobody Works Harder

VMI – Web Video from lilDRAGON on Vimeo.

Together with Werkshop Branding we produced 14 videos total in this testimonial campaign for the Van Meter Insurance Group. We traveled on location to 7 different clients of VMI and across 3 states to capture these stories.

Van Meter insures a wide range of industries including coal mining, lumber, oil transportation, and food/agriculture to name a few.

VMI – Corvette Claim Story from lilDRAGON on Vimeo.

One of the more recognizable and unique stories came from the VMI client Corvette Museum, who made national headlines last year with a massive sink hole collapse in the middle of their museum floor.

Follow this link to see all 14 videos we produced if you’re feeling like getting all sentimental about Van Meter Insurance with us.


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New Ads, Same Minit Mart

We’ve been creating some great ads with Minit Mart & Werkshop Branding for years, and the most recent campaign was just as fun.

Written & Directed by our very own Gabe McCauley, the latest Minit Mart campaign features all the Minit Mart brands of old & some new ones.  Take a look and see for yourself.

Side note: Nashville actor Jonathan Riggs is the featured talent in the Fresh Start and Pizza Run ads.

Take a look at past ads:

Cuppajoe – Go Faster

Smell the Bread

Cuppajoe – Pack it in


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